Thanksgiving has come and gone, hopefully you all enjoyed your holiday as much as I enjoyed mine. This means that the Christmas season is underway. With that in mind, let’s step into the Wayback Machine one more time and look at Christmas through the eyes of a Gen X kid.
For us Gen Xers, Christmas began as early as September when the Sears Catalog/Wish Book was published. We’d spend an afternoon poring over every entry, reading the descriptions, gazing at the pictures, and fantasizing about the wonders that could be waiting for us under the tree. We’d go through the book circling the items that we most wanted for Christmas that year. I’m not sure about you, but I’d always pad it out a little and circle a few more things than I really needed just in case the good stuff was sold out or deemed too expensive. Funny how I never circled any clothing, but some seemed to show up most years anyway.
Nowadays there aren’t too many catalogs that come out, since everything (including wish lists) has moved to an online experience, but there are still a few. Some department stores still send out toy catalog mailers too, but none have the immensity of the old Sears catalog-those things were massive!-or the sense of anticipation found in the Wish Book and its plethora of toys.
Oh, and what toys we had! While toys had been big business for years, it seemed as though the market exploded during the late 1970s through the mid 1980s. Most of us boys started with our Star Wars figures housed in collector cases (the one shaped like Darth Vader being the coolest), along with ships like the X Wing and Tie fighters, various playsets recalling scenes from the movies (I particularly liked the Hoth playset), and the ultimate in the Kenner brand Star Wars toys: The Millennium Falcon! We would not only recreate our favorite scenes, but make up our own stories too. This is before VHS home video recorders were a thing, and long before the Trilogy was released to home video, so our memories and imagination were at the forefront of our games that took place in a galaxy far, far away.
Soon more toy lines followed. One very popular line was He-Man and the Masters Of The Universe. Everybody had to have their own He-Man, Skeletor, and if you were lucky, your own Castle Grayskull, in which the forces of good and evil would battle. The G.I. Joe toy line was very popular as well, with their large cast of characters (Cobra Commander ruled!), and multiple military inspired vehicles enabling kids to carry out victories over the bad guys.
Also, don’t forget that the Transformers appeared during this time period as well. Some of these toys were easy to transform from every day object into robot, others were quite tricky. All of them were awesome. “More than meets the eye” indeed.
These were followed by the last great boy’s toy line of our generation: The Teenage Mutant Ninja Turtles. Though a far cry from their beginnings as a gritty, black and white comic book, the Turtles became a brightly colored, catch-phrase spewing, awesome-theme-song-having phenomenon that is still going today. These toys may have been aimed at boys, but plenty of little girls enjoyed their adventures too.
Speaking of, toys aimed at girls were huge business too. Cabbage Patch Kids caused literal riots when they were released in stores. Each kid was “adoptable” and came with an adoption certificate. While still in production today, the height of popularity for these dolls was 1983-1986, when grown adults would literally fight each other in stores to grab one of these dolls to put under the tee for their children.
Apart from the ever present Barbie, other popular toy lines included My Little Pony which featured multiple pony dolls in different colors with “cutie marks” related to their name and personalities. Strawberry Shortcake was another. These dolls all had names based on, um, desserts (Strawberry Shortcake, Blueberry Muffin, Apple Dumplin’, etc.), and were scented to smell like their namesakes. I don’t know how this process worked, but those things retained their smell for years. Similar lines included Care Bears, Pound Puppies, and Polly Pocket.
Then there were the toys aimed at everyone. The popular puzzle that was the Rubik’s Cube, for example. Maybe you’d like to play with a slinky for a while, or some Silly Putty? How about sharpening your artistic skills with a Lite Brite, Etch-A-Sketch, or Spirograph? Maybe a talking doll is more your thing. Talking versions of Alf, Pee Wee Herman, and Steve Urkel were popular gift items back then too. Don’t forget about the more traditional fare like Easy Bake Ovens, Legos, and Play-Dough.
Kids always loved getting a new vehicle for Christmas as well. No, I’m not referring to the Hot Wheels and Matchbox cars we collected, or even remote control cars, although they were pretty cool. I mean ones we could operate ourselves. Before motorized Power Wheels came along, our generation went from our Big Wheels to Huffy bikes and then Schwinns. It was always a treat to find one of these under the tree with your name on it.
Then there were the electronics. In the really early days, we had handheld games that were self contained, and generally consisted of blinking lights and sound effects. Then the home video game systems appeared. We saw the beginning of it all, from the original Pong, to the Atari 2600 (everyone’s favorite at the time), Intellivision, ColecoVision, and then on to the original Nintendo NES, and Sega consoles. If you really had it good, you had a Commodore 64 computer. I mostly used mine for playing a strategy game called “Hunt The Wumpus” which still haunts my dreams to this day.
This is but a small sample of the numerous options open to us kids when the big day rolled around. There were plenty more, trust me, everything from traditional toys our parents had to now long forgotten toys languishing in obscurity. Certainly we all have favorites not on this list. The ones I have chosen to highlight were the ones that were highly popular, and mostly still exist in one form or another today.
Okay, so, it’s Christmas morning. Everything goes by in a blur. How are you going to document this moment for posterity? There were no cell phones with a camera and recorder in everybody’s pocket. You had to actually be ready with your tool of choice, and the batteries it needed. Early home video cameras were bulky, expensive things that most people didn’t have access to. Well, at least not until the 90’s when we were all trying to get on America’s Funniest Home Videos.
Back then, every house had at least one camera. Some were high quality cameras for the amateur photographer, but most were Kodak brand, generally the Instamatic which was an inexpensive point and shoot camera. These were immensely popular, as were the scores of imitators that came along after. Still, these cameras all had actual film in them that needed to be developed later on. You had to wait sometimes for weeks to see your pictures and figure out who’s photo you were looking at since there were usually a few shots of fingers blocking the lens, or pictures of people missing heads due to the view finder being well off from the actual lens.
Enter the Polaroid. These cameras took a picture, and then spit it out to you instantaneously. It took a moment to develop, but you got your pics right away. They didn’t always last as long as a “real” photo, and many have yellowed or flat out disappeared with age. At the time, though, everyone wanted one of these. Often, people got cameras as gifts for Christmas, and there are many pictures of people receiving cameras as gifts, which was as meta as it got back then.
I have posted on MonDAVEs before about some of the Christmas specials from my childhood, and about movies, music, and other memories on an old blog that may or may not still exist. So I won’t go into much detail here about that aspect here. I could go on and on about Christmas related activities back in the day, but that’s for another time. Maybe we’ll revisit that stuff soon.
When it comes to Christmas in the 1980’s, I will simply leave you with this. No matter who you are, no matter your political affiliation, or how you feel about the people involved, nothing says “Christmas in the ’80s” like the picture of Nancy Reagan sitting on the lap of Santa Claus, who just so happens to be none other than Mr.T dressed in his own version of a Santa suit. If that ain’t Christmas, I don’t know what is.
See you next time, when I’ll try to bring it back into the present. Ha! Present! Christmas! See what I did there? As Alf would say, “I kill me!”
Back next week for more MonDAVEs.